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GunSmoke future in doubt

News - Community & business

Without business support, Canberra’s best community newsletter is finished.

Do you advertise in Gungahlin News?

Targeting of our previous supporters by Gungahlin News is hurting GCC finances so badly that the future of our highly regarded newsletter is in peril. Over the last year, we have lost as much as $4000 an issue due to our once strong advertising support being undermined.

Ironically, the Canberra Times started the Gungahlin News after GCC raised concerns about the areas that were missing out on the Chronicle! GunSmoke and the Chronicle have had a harmonious co existence for many years. The Chronicle’s weekly cycle allowed us to get time-critical information out to (part of) the Gungahlin community, and the bi-monthly GunSmoke allowed us more depth of discussion.

Let’s be really clear about what the circulation of your ad is. Gungahlin News goes to Gungahlin CBD, Harrison, Franklin and Forde. Within Gungahlin, the Chronicle goes to Hall, Nicholls, Ngunnawal, Palmerston and Amaroo. That’s it—straight from their “Media Kits”.
However, we have been told by several different businesses recently that a Gungahlin News sales agent told them that it goes to every house and business in Gungahlin. There is only one publication that does that—the one you are reading now. Everyone between the Federal Hwy, Barton Hwy and the NSW border. By Australia Post to be absolutely certain of delivery.

Our advertising costs are comparable, but our circulation in Gungahlin is unmatched. Period.
For more details and advertising rates, please visit gcc.asn.au/advertising-rates.html.

If we don’t get enough business support for our next Issue #120, we’ll be out of cash and that will be it. We’ll be forced to go website only for all future communications with our community.


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